Marketing Theory and Practice

Author: Hu Dehua
Publisher:
Publish Date: 2005-07-01
Features: The content of the book is divided into three main parts, totaling 12 chapters. The first part systematically introduces the basic theories of marketing. The second part scientifically elaborates on marketing strategies and decisions related to products, pricing, distribution channels, and promotion. The third part practically introduces the practical aspects of marketing writing. The book is guided by marketing theory and consistently adheres to the principle of integrating theory with practice. It emphasizes innovation, practicality, highlights key points, and provides a systematic and comprehensive coverage, focusing on using more case studies to help readers learn and understand. This book can serve as a teaching material for marketing majors in vocational and technical colleges, as well as for other economic and trade management majors. It can also be used as a study guide for marketing professional qualification certification, and as a self-study reference for marketing and management personnel in enterprises.