Modern sales techniques

Author: Zhong Liqun
Publisher:
Publish Date: 2005-08-01
Features: "Modern Sales Techniques" is a course with strong artistic and practical elements, so great emphasis was placed on the integration of theory and practice during the writing process. The main approach is to use the fundamental theories of sales as a framework, including sales principles, sales elements, sales environment, and sales models. On this basis, it introduces various sales techniques and skills such as finding and identifying customers, approaching customers, sales negotiation, handling customer objections, closing deals, and after-sales service. This not only comprehensively covers the basic theories of sales but also forms a complete process of sales practice. The book combines theory with practice and is highly practical, making it suitable as a textbook for marketing majors and related disciplines in vocational and technical colleges, as well as a self-study guide for marketing and management personnel in enterprises.