E-commerce logistics

Author: Chen Wenhuan, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: Systematically planned based on the latest curriculum reform achievements in e-commerce; designed from the perspective of enterprise needs, aligning with the competency requirements for related professions that students may pursue after graduation, to establish a knowledge system and skill development framework. Closely aligned with the national certification standards for e-commerce professionals. Accompanied by supplementary materials such as electronic teaching plans, training outlines, reference answers to exercises, and teaching resources, which are regularly updated for ease of teaching. This book is written by drawing on and integrating domestic and international theories and the latest research findings in logistics management, combined with China's practical conditions, to address the new changes and characteristics of enterprise logistics management under e-commerce. It systematically introduces the fundamental concepts of e-commerce and logistics and their interrelationships, covering the entire process of logistics activities and e-commerce logistics models. It elaborates on the operation and management of logistics distribution centers under e-commerce, as well as supply chain management, emphasizing the application of logistics information technology and exploring methods and pathways to reduce logistics costs under e-commerce. Particularly noteworthy is the targeted research on the application of e-commerce logistics in different types of enterprises, which is a distinctive feature of this book. The content is novel, well-structured, concise, fluent, vivid, and accompanied by rich case studies in each chapter. Through studying this book, readers can not only master relevant theoretical knowledge but also enhance their professional competence. It can serve as a textbook for higher vocational colleges in e-commerce, logistics management, marketing, computer applications, and other related fields, as well as a reference book for e-commerce professionals and logistics managers in enterprises and institutions. This book is accompanied by an electronic teaching plan to assist in teaching.