Rise to the Fifth Heaven: From Salesperson to Marketing General Manager

Author: Shi Zhangqiang
Publisher:
Publish Date: 2005-08-01
Features: When facing challenges in career growth, why do some people repeatedly encounter difficulties yet still manage to overcome them, while others keep going in circles and repeating the same life? On the path of career development, there are many factors that influence success: professional skills, occupational qualities, psychological traits, spiritual cultivation, and attitudes towards handling matters. These elements are typically closely integrated and work systematically. The lack of any one of them can make it difficult to reach the shore of victory. However, no book has systematically encompassed all these aspects because no single genre is suitable for such a task. In reality, we all hope to gain systematic experience, and this book is born for that purpose. As a management novel guiding career life, it carries this mission. Management novels differ from general management books, which only present complex knowledge without solving specific problems. They also differ from typical novels, which usually feature too many characters and overly intricate plots. The stories in this book are all centered around sales and marketing, cases and problems, management principles and life philosophies, career growth and real-life dilemmas. Dry professional theories are integrated into vivid narratives, and practical skills are transformed into executable actions, teaching readers step by step how to achieve career success. From different perspectives, readers will discover different insights. Perhaps the institutional issues of China's private enterprises, which are implicitly reflected in this book, are equally worth attention. We believe this book will provide readers with a brand-new experience and a brand-new harvest. Why do some people struggle in marketing for 10 years yet remain mere grassroots sales representatives, while others rise to the positions of Marketing General Manager or even Chief Operating Officer after 10 years of effective efforts? Why do some people advance step by step, climbing the ladder year after year, while others keep "repeating yesterday's story," repeating their annual experience for 5 years or even 10 years? This book uses the professional development and marketing experiences of dozens of frontline sales representatives, regional managers, functional managers, and marketing executives from renowned domestic and international companies as prototypes. It follows the career journey of a representative marketing manager, Yao Chenggong, depicting the humble efforts of a sales representative, the aggressive strategies of a sales manager, the rapid trials of a branch manager, the heroic efforts of a regional manager, the strategic maneuvers of a sales director, and the skillful leadership of a marketing general manager. We witness the thrilling and winding life of an ordinary salesperson as they grow into a marketing general manager! This book is highly commended by Yu Yaochang, Vice President of Galanz Group, with prefaces written by Mao Lixiang, Chairman of FOTILE, and He Mu, Chief Consultant of Lianzong Zhida. It is strongly recommended by Wu Fangliang, General Manager of Aixiu Air Conditioning, Li Yingsheng, Editor-in-Chief of "Sales and Marketing," and others! All purchases of this book on this website are offered at a discount of 60% or more, and come with an autograph by the author.