Transportation and Logistics Management

Author: Ding Bo
Publisher:
Publish Date: 2005-08-01
Features: This book primarily includes basic theories of enterprise management, corporate culture, strategic management, marketing management, production management, logistics management, equipment management, quality management, human resource management, cost management, financial management, information management, and innovation management. The book emphasizes incorporating the latest research findings in modern enterprise management, drawing on diverse strengths, and combining engineering practices in the transportation field to achieve a unity of theory and methodology. The content is presented in an accessible and easy-to-understand manner, concise and accurate. Each chapter includes case studies and review questions to facilitate deeper understanding for readers. This book is designed for non-economic management majors in higher education institutions and is suitable for majors such as Transportation, Traffic Engineering, Vehicle Engineering, Automotive Application, Logistics Management, and related engineering disciplines. It can also be used as a reference for managers in enterprises and institutions.