Managerial Economics (Original 8th Edition)

Author: Christopher R. Thomas
Publisher:
Publish Date: 2005-08-01
Features: This textbook, written by Thomas and Morris, has been favored by a broad audience of business and economics students and faculty since its Chinese edition was introduced to China in 1999. Its system and content have been continuously refined, with the main objective of enhancing the advanced nature of economic theory, the typicality and applicability of case studies, thereby bridging the gap between economics and management. This edition not only adjusts some chapters and updates and revises the content but also maintains the strengths of previous versions: continuing to emphasize using economic methods to think about business decisions; being one of the most systematic and user-friendly management economics textbooks for teaching and learning; and including dual sets of exercises to cultivate readers' comprehension and critical thinking skills on two levels. The goal of this book is to strengthen readers' analytical and critical thinking skills, making them designers of business strategies rather than just middle-level managers seeking to defeat competitors.