Brand Economics

Author: Sun Ruyao
Publisher:
Publish Date: 2005-08-04
Features: Whether globally or within the domestic economic system, we must honestly admit that our country is still in a state of overall weak brand status when facing the impact of international strong brands. How to rapidly build a large number of Chinese international brands while continuously reinforcing our position as the "world's factory" is now and will remain one of the most important tasks for our economic construction. Therefore, this book proposes the establishment and in-depth study of brand economics, with the fundamental goal of providing practical theoretical and methodological guidance for how to more quickly enhance brand competitiveness under the current weak brand economic conditions in our country. In this process, it is important to explain the role of brands in economic development, but what is even more crucial is to provide solutions urgently needed to promote the practice of China's brand economy. According to the task definition of brand economics, this book will focus on researching the basic concepts and models of brand economics. On this basis, it will establish application models for brand economics, and subsequently, it will primarily explore strategies for brand building.