Marketing Psychology and Practice

Author: Wang Qingyun
Publisher:
Publish Date: 2002-09-01
Features: The basic logic framework of this book is: Public Relations, Win Hearts and Minds First. First, we explore the methods of individual psychology of the public—the in Public Relations. These are the foundation for successful public relations activities. Next, we delve into the psychological principles in the process of public relations practices, such as public relations planning, public relations communication, public relations interaction, public relations activities, creating organizational psychological atmosphere, organizational culture construction, shaping corporate image and personality, etc. Then, we introduce the psychological strategies for conducting public relations activities on new network media. Finally, we cover the psychological assessment and training of public relations personnel, enabling them to understand the psychological strategies and tactics of public relations while also understanding themselves and mastering themselves.