Non-operating Sales (Second Edition)

Author: Aldona
Publisher:
Publish Date: 2003-02-01
Features: Non-manipulative sales, compared to traditional sales, emphasizes not only selling products but also winning customers. It is a popular sales concept in the United States and has become the preferred sales philosophy for many laquo;Fortuneraquo; 500 companies. Many large companies use Non-Manipulative Sales as the foundation for their sales training programs, including top-tier companies such as General Electric, Xerox, and Citibank. The concepts taught in this book have also been adapted into three films, a training video series, and a best-selling audio tape.