Tour Guide Practice (Uniformly Compiled Textbook for Higher Education Tourism Management Major)

Author: Li Ruiling, Editor-in-Chief
Publisher:
Publish Date: 2003-03-10
Features: This book is a unified teaching material for higher education tourism management programs, systematically elaborating on the qualities, knowledge, and skills that qualified tour guides should possess. The book is divided into three main parts. Chapters 1 and 2 cover basic theories, primarily introducing the concepts of tour guiding services and tour guides. Chapters 3 to 7 focus on tour guiding practices, mainly including tour guiding procedures, group-leading skills, tour commentary, handling common problems and accidents, and addressing individual requests of tourists. Chapter 8 covers related knowledge of tour guiding business. As a teaching material for tourism management programs, this book emphasizes both professional requirements and industry needs during the writing process, striving to integrate theory with practice while highlighting application and innovation. This book can serve as a teaching material for tourism management programs in higher education institutions, a training manual for the tourism industry, and a reference book for tour guides.