Newly Edited Successful Enterprise Marketing and Advertising Classic Cases

Author: Wen Bo
Publisher:
Publish Date: 2003-01-01
Features: This book is concise in content and covers a wide range of classic advertising. It compiles marketing and advertising planning cases from some of the top successful domestic and international companies, including electrical product marketing, daily consumer goods marketing, health product marketing, cosmetic marketing, beverage marketing, clothing and watch marketing, fragrance fast-food industry marketing, online advertising, automotive marketing, toy marketing, real estate marketing, etc. At the end, it also includes classic advertising quotes as an enhancing part. These insights are mostly derived from the internal perspectives of renowned advertising agencies, reviewed and commented on by authorities, giving us the opportunity to learn from the wisdom and teachings of masters.