Attention Management

Author: None
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Features: This book is divided into four aspects: , estimate and allocate attention; second, understand and adjust its psychological factors; third, master new streaming technologies; fourth, learn from traditional attention industries (such as advertising). Through these perspectives, the author brings new insights to key business areas, such as e-commerce, organizational leadership, information and knowledge management, and corporate strategy. Attention management can help businesses improve talent motivation, retain talent, avoid employee burnout, gain customer loyalty online, and sell products and services in parallel, as well as encourage investment and analysts. This book explores the booming attention economy for the first time and outlines a plan for how an organization can address it. This landmark work provides a detailed description of how to earn and consume the corporate currency of the new economy.