Marketing Diagnosis -- Marketing Symptoms and Expert Advice

Author: Ma Lianfu
Publisher:
Publish Date: 2005-01-01
Features: This series of books covers the fundamental aspects and main contents of cutting-edge marketing theories in the new century, with a special focus on integrating these theories with the marketing practices and capability enhancement of Chinese enterprises as the key writing point. Therefore, each book in the series not only presents the author's unique insights and analysis of cutting-edge marketing theories but also explores the prospects and operational possibilities of applying these theories in the marketing of Chinese enterprises. The series forms a complete system, but each book independently discusses a specific theoretical proposition in cutting-edge marketing. This book provides an in-depth analysis of the theoretical and practical aspects of common ailments frequently encountered in China's marketing journey over the past two decades, proposing solutions and marketing improvements. It elaborates on 20 common marketing diseases and offers systematic and effective treatment plans from perspectives such as classic case analysis, expert diagnosis, theoretical analysis, and mindset guidance. This helps students improve their ability to solve practical problems.