Tourist Area Service Quality Management

Author: Wang Ying
Publisher:
Publish Date: 2003-08-22
Features: This book focuses on the research of service quality management in tourism areas. Through the analysis of the individual characteristics of service products in tourism areas, it takes the understanding and formulation of service quality standards as the starting point for analysis, comprehensively elaborating on the various quality issues existing in the service of tourism areas in China. It also employs the gap analysis method to systematically analyze various factors that may lead to quality issues. On this basis, it elaborates on the basic characteristics of the service operation system in tourism areas and the key points of service quality management in tourism areas, clarifying the fundamental concepts that should be upheld in service quality management. It then proposes specific strategies for service quality management in tourism areas. In summary, through systematic analysis and research, it attempts to find effective approaches suitable for China's national conditions and capable of rapidly improving the service quality of tourism areas.