Ethical Analysis of Tour Guide Professional Ethics

Author: Guo Chiyin
Publisher:
Publish Date: 2004-02-07
Features: The 100+ tour guide case studies selected in the book were carefully chosen and refined from thousands of "Tour Guide Insights" reviewed by the author. These invaluable resources, which required no great effort to obtain, serve as the source of the book's ideas and inspired the author to update traditional approaches. Like a gentle breeze at night, the book integrates the theoretical tenets of moral and ethical philosophy into the real-life, vivid professional practices of tour guides. Through the way of narrating tour stories, it discusses the right and wrong of the ups and downs, and extracts practical and useful career wisdom from simple and ordinary stories. It aims to suppress evil and promote good, inspire reflection, and help tour guide readers in their future practice and gradual improvement. It is hoped that this book can play an active role in tourism training and that such writing style will contribute to the improvement of Chinese theoretical and educational literature.