Operation of E-commerce Projects (E-commerce Series Textbooks)

Author: Wang Shujin, Editor-in-Chief
Publisher:
Publish Date: 2002-07-01
Features: A practical core course for e-commerce majors before graduation, as well as an elective course for upper-level students in information management and economic management majors, designed to enhance students' employability and entrepreneurial skills. This book is tailored to meet such teaching needs. It organically integrates knowledge and skills in project management, e-commerce, investment evaluation, and practical techniques, presenting them in an accessible and theory-practice manner. The book can serve as a textbook for undergraduate and vocational college students in e-commerce, computer information management, and economic management, as well as a reference for graduate students and professionals in relevant fields or enterprises engaged in e-commerce and informatization.