Create and build a national brand for modern hotel management

Author: Chen Zhuixin
Publisher:
Publish Date: 2005-07-15
Features: The main purpose of this book is to summarize and guide the practice of cadres, student internships, and corporate development. Secondly, it aims to promote exchange and learning within the industry, fostering the common improvement of industry management standards and industry progress. Thirdly, it seeks to consciously implement the requirements of the Central Committee and the State Council regarding scientific development in the new year, as well as the Shenzhen Municipal Government's decision on "Efficient Shenzhen," thereby building a harmonious group of enterprises and creating a harmonious social atmosphere. The book is well-researched, rich in content, and offers in-depth analysis. From the long-term goal of building a national hotel brand, the positioning of hotel hardware style, and the foundation of the brand, to focusing on people-centered approaches, improving service and product quality, it provides a comprehensive and systematic set of strategic and tactical measures for building a national brand. The concepts presented are clear, practical, and easy to implement. The introduction of these ideas is expected to comprehensively enhance the management level and quality reputation of the hotel.