21st Century Vocational College Textbooks Series Marketing Principles and Practice (Second Edition)

Author: Lü Huazhou, Editor-in-Chief
Publisher:
Publish Date: 2005-06-01
Features: The main features of this book are:
1. Emphasizing the completeness and systematic nature of basic theories. The book provides a scientific and systematic summary and discussion of the fundamental theoretical system of marketing, aiming to offer readers a clear learning and research framework.
2. Highlighting the cutting-edge nature of theories and methods. Based on the collection and analysis of marketing theories and methods, the book proposes numerous new concepts, theories, and methods.
3. Emphasizing practicality and conciseness. While integrating basic theories and methods, the book focuses on guiding readers to master skills and methodologies. Through case studies, it enhances readers' problem-solving and analytical abilities, achieving a perfect integration of theory and practice.
Based on the above features, this book is suitable as a textbook for economic majors in higher vocational and technical colleges and training programs for senior marketing management personnel in enterprises.