Top Salesperson Success Principles 160

Author: Chen Rui Chen Lu Xiong Yazhu
Publisher:
Publish Date: 2004-04-01
Features: The perception of the role of salespeople is changing with societal development, but people's views on salespeople have not changed much. The reason lies in the deeply rooted belief in many people's minds that salespeople are a simple profession requiring little intelligence, knowledge, or even capital. This job, which ordinary people would not choose unless desperate, seems to hold no respect. In reality, this is a profound misunderstanding. However, we must also admit that the low quality and lack of skills of many salespeople are the practical foundation for these misconceptions. The main reason for this is the absence of systematic, standardized, authoritative, and practically guiding sales training materials that align with Chinese conditions. In fact, becoming an excellent salesperson is not difficult, and its requirements can be summarized in a few sentences. That is, a genuine service consciousness for the customer, unwavering perseverance, extensive (product) knowledge, and a down-to-earth practical spirit. Of course, truly integrating these four points already reaches the level of a master. However, it at least illustrates a principle: sales masters are not born; they are moldable. As for how to mold them, the 160 rules in this book should provide you with vivid and realistic references and insights. 160 classic cartoons, 160 timeless maxims—letting you laugh while gaining enlightenment and improvement—this is our ultimate aspiration.