Little story, wonderful marketing

Author: Chen Shukei
Publisher:
Publish Date: 2005-01-01
Features:
The 250 Law: Every customer is backed by approximately 250 people. If you win the favor of one customer, you win the favor of 250 people, and vice versa.
The Drug Law: The "Drug Law" tells us: When you make your product a "drug," what have you got to worry about selling?
The Anchoring Effect: When making decisions, people's thinking is often influenced by information, anchoring their minds like a shipwrecked anchor. When selling products, leveraging this can make you more successful than others.
Expanding by One Millimeter: We often live in a mindset that narrows our perspective. In reality, just expanding the toothpaste tube by one millimeter can bring unexpected marketing results.
Selling an Axe to the President: It's not that some things are hard to achieve that we lose confidence; rather, it's that we lose confidence that makes some things seem hard to achieve.
Selling Combs to Monks: This teaches us to think from multiple angles and not be confined by conventional norms.
Selling an Axe to the President: This teaches us to have confidence and not lose it...
This book explains profound and complex marketing principles through vivid and classic marketing stories. It selects over 100 classic marketing stories from all over the world, both ancient and modern, and provides in-depth professional marketing commentary. Readers can appreciate the stories while experiencing exceptional marketing wisdom and insights.