Marketing Manager Promotion Manual

Author: Qiu Qingjian / Huang Xueli
Publisher:
Publish Date: 2005-02-05
Features: Marketing management is a topic with substantial content. The books we see in the book market either focus on only one aspect of marketing management or are bulky. Marketing managers, who are engaged in practical work, do not have much time to read a large number of books or thick volumes. They need a comprehensive, practical, and concise marketing management book. Our book, "Marketing Manager's Handbook for Advancement," is exactly such a book. It discards theories that are not useful to marketing managers and retains operational methods that are truly beneficial. It also strives to be comprehensive, covering all possible aspects of issues that marketing managers might encounter in their work. This book includes five parts: an understanding of the marketing manager's role, market management, sales management, customer management, and marketing team management. In terms of writing style, we aim to make the content accessible and integrate advanced implementation methods from marketing practices both domestically and internationally into simple working methods. Additionally, we provide diverse and practical learning tests at the end of each chapter for readers.