Make the fish float to the surface - Full plan for qualifying customer resource development

Author: Zhang Yongcheng
Publisher:
Publish Date: 2005-07-01
Features: The Success Path to Developing Qualified Leads: Use one eye to see the world, and the other eye to see yourself. Attention is like sunlight: What you focus on will grow; what you ignore will wither! In the process of developing qualified lead resources, you must not only be good at observation and analysis but also at communication and cultivation. The entire business operations of a company should be guided by customer satisfaction. Analyze and consider consumer needs from the customer's perspective, not from the company's own interests. — Philip Kotler
Many companies use traditional marketing principles: Sell more products to more customers. However, selling more products to fewer customers is more profitable. — Martha Rogers
Help your customers achieve their goals. — Meg Whitman
When others realize that you sincerely treat them, they will open up to you. In this way, with a little effort, you can establish positive emotional communication, which helps to enhance the friendliness and closeness of interpersonal relationships. — William James
Looking back from the final consumer's needs, it is a long business process. In this long process, you can segment it at will, and each segment is a business. — Michael Hammer
The ultimate goal of a company's survival and development is to achieve profit, and to achieve profit requires developing rich qualified lead resources. Therefore, qualified leads are the foundation of a company's survival and development. Who can ultimately win qualified leads will gain the advantages and opportunities for sustainable development. However, the reality is that market competition is becoming increasingly fierce, consumer tastes are becoming more discerning, sales work is becoming more challenging, and the survival space for businesses is shrinking. In the face of this reality, how can companies seize the fundamental of qualified leads? How can they stand out in fierce competition and achieve sustainable long-term development? This book elaborates on qualified lead resource development from this perspective, providing a detailed discussion of all aspects of qualified leads, enabling companies to accurately grasp the psychological dynamics of qualified leads and ultimately convert them into customers who bring substantial profits.