New Store Opening Strategy -- Experts Teach You How to Open a Store

Author: Tang Wen
Publisher:
Publish Date: 2005-07-01
Features: Recommended by seasoned industry designers, featuring 15 of the most market-valuable industries, 800+ classic store-opening cases, and 100 of the most popular types of stores today. The concept of a "personalized store" originated early in the United States and became popular in Japan, meaning a store with a unique style, higher professionalism, and distinct creativity. In today's era of countless stores, personality is the soul and lifeblood of a store. Only by striving for individuality can a store attract the discerning eyes of customers. In an age where personalization is the key to survival, establishing a unique identity has become a commercial trend and the latest claim for opening a store. Only with a strong sense of individuality can your store stand out in the fierce commercial competition, dominate the market, and remain steadfast. "We are now in the age of commercial individuality," said the CEO of the top retailer, Walmart, Robert S. Walton. This book selects classic cases from industries such as food and beverage, retail, chain operations, design studios, and various service centers, and appends over 100 currently popular and emerging industries. It covers all processes, including investment analysis, store decoration, advertising creativity, operations, and marketing, providing a simple, easy-to-understand, and practical guide for those entering the business world. It is also a comprehensive reference for creating a personalized store, helping you effortlessly join the ranks of successful entrepreneurs.