Customer Management Improvement Strategy

Author: (English) Wellington Author, He Runyu Translated
Publisher:
Publish Date: 2003-01-01
Features: Improvement means never-ending progress. Improvement means progress achieved through the participation of everyone in the organization. Improvement is one of the most powerful concepts in Japanese management and indeed effective. This series of improvement strategy books (titles include Team Performance, Customer Management, Successful Leadership, Organizational Change) will show you how to introduce the true values and cultural transformation needed for continuous improvement, enabling you to surpass your competitors. This book is a great way to embrace both Eastern and Western thinking, while also providing relevant advice for team development. "Kaizen" brings a fresh breeze to all organizations and the people both inside and outside them. It is a philosophy, a framework, motivating people to continuously set higher performance standards and achieve new goals in customer satisfaction, sales, and ultimately profits. Through the application of nine core principles, it provides managers with an effective framework for implementing a customer-centric strategy. The book includes real-world cases from Western companies, such as Unipart and Canon. The practices of these companies have clearly demonstrated what can be achieved when "Kaizen" customer management is combined with traditional Western customer service strategies, resulting in remarkable success.