Transmission of Meaning Product Design Symbol Theory and Methods

Author: Chen Hao et al. Gao Jun Xiao Jinhua
Publisher:
Publish Date: 2005-07-01
Features: Symbols, as products of human culture, are carriers for communication and emotional expression. The research and application of semantic communication in product design aim to meet consumers' diverse psychological, social, and cultural needs through the value of symbols. From a human-centered design philosophy, good product design is far from sufficient with only physical functionality. The theory of product symbols extends the concept of good product design and enriches its inherent meaning. Transferred from the concept of linguistic symbols, the theory of product symbols seeks to express specific semantics through product forms: form expresses function, and further conveys emotions and cultural connotations. The chapters compiled in this book are based on insights derived from theoretical research and teaching practices, primarily focusing on facilitating teaching and student comprehension. Through the analysis and practical application of theories and examples covered in this book, it cultivates students' ability to understand and analyze products from the perspective of semantic communication in design symbols, gradually applying these insights to design practice to enhance creativity and add brilliance to designs.