Basic principles of graphic design

Author: Xu Qiufeng
Publisher:
Publish Date: 2005-08-01
Features: Graphic design is a very important part of the design field, and all two-dimensional design activities that are not related to film and television basically fall under the scope of graphic design. This book is written in accordance with the overall requirements of talent cultivation goals and curriculum settings in higher vocational education, focusing on the practical needs of students majoring in multimedia technology. The book consists of 10 chapters, providing detailed explanations on the basic principles of sketching, the basic principles of color design, graphic composition, logo design, corporate identity design, advertising design, and digital graphic design. It also includes a wealth of exercises and practical projects, making the teaching and learning process clear and highly targeted. This book can be used as a learning resource for students in relevant professional programs in higher vocational colleges, adult universities, and undergraduate institutions offering higher vocational education. It can also be referenced by students in secondary vocational schools and other related personnel.