Comprehensive Practical Training Course for Pharmaceutical Marketing

Author: Zhou Xiaoming
Publisher:
Publish Date: 2005-08-01
Features: This book collects a large number of marketing examples from pharmaceutical enterprises and has developed more than 60 single and comprehensive practical training projects with different content, mainly including pharmaceutical market research and forecasting, business negotiation, drug pricing, marketing mix factors, etc., integrating 11 pharmaceutical marketing and professional basic courses.