Value Orientation of Modern Media

Author: Liao Mengjun
Publisher:
Publish Date: 2005-06-01
Features: This book is divided into twelve chapters, providing a relatively comprehensive description of the changes, current status, communication concepts, methods, and behaviors in China's media industry since the reform and opening-up. It offers a rational and objective analysis of new phenomena and issues in the process of news communication, discusses the topic of news as a special "commodity" and audience awareness, and elaborates on topics such as primary communication versus advanced communication, the basic principles of popularization, the verbal skills of journalists, the three responsibilities of the media, the fundamental principles of value orientation, and the qualities of media professionals.