Let the corporate culture come alive

Author: Zhang Yunchu
Publisher:
Publish Date: 2003-01-01
Features: "Making Corporate Culture Come Alive," in which, the "culture" of the enterprise has been animated, with the focus on how corporate culture is shaped. The publication of this book serves as a practical guide for corporate practitioners who are currently committed to or will commit to the practice of corporate culture construction; it provides a reference for peers engaged in corporate culture management consulting, offering a "gem of wisdom from afar"; it presents vivid empirical cases for scholars and experts who remain dedicated to the theoretical exploration of corporate culture; and it serves as a guiding light for young individuals who have recently graduated from university and are determined to contribute to economic management.