NGO Marketing, Fundraising, and Accountability: Theory and Practice

Author: Xiao Meijuan
Publisher:
Publish Date: 2005-08-01
Features: This book is part of the "Oxfam Collection·NGOs and Social Work Series," primarily using Oxfam as an example to discuss the issues of NGO marketing, fundraising, and accountability from both theoretical and operational perspectives. It includes numerous detailed and vivid case studies, aiming to provide theoretical references and a practical, internationally and domestically experienced toolbook and teaching material for developing local NGOs, social workers, and students in social work programs. It also promotes discussions and exchanges among the public regarding the development of Chinese civil society.