Contemporary Chinese Advertising Critique: 150 Cases (Series of Chinese and Foreign Advertising Case Studies)

Author: Bai Guangzhu
Publisher:
Publish Date: 2005-08-01
Features: Celebrating successful advertising is a joy; sharing classic and outstanding successful advertisements is a unique psychological stimulation and intellectual enjoyment. Therefore, sharing the spiritual wealth of successful advertising creators is a higher level of joy. "150 Examples of Contemporary Chinese Advertising Analysis" and "150 Examples of Contemporary Foreign Advertising Analysis" each select 150 classic contemporary advertisements from categories such as clothing, footwear, and hats; food, tobacco, and alcohol; beverages; pharmaceuticals and health products; cleaning and daily necessities; home appliances; transportation; cosmetics and watches; computers and commercial services; and catering and hotel services for brief reviews.