Inside Photoshop CS: A Complete Guide to Advertising Creativity

Author: Shi Lin
Publisher:
Publish Date: 2005-08-01
Features: This book introduces the thoughts, theories, constituent elements, design principles, and Photoshop CS software techniques in advertising art, combined with multiple classic examples to guide readers on how to apply advertising art theory in creative work, fully reflecting the teaching philosophy of integrating theory with practice. The book is divided into 19 chapters, showcasing outstanding advertising design works and explaining the production process of design cases in a step-by-step manner, including newspaper ads, beer ads, magazine ads, ecological conservation ads, pharmaceutical ads, Olympic-themed posters, outdoor public service ads, etc. The content is arranged from simple to complex, progressing in a gradual and systematic way, focusing on helping a broad readership build a solid foundation in a relaxed learning atmosphere. This book is suitable for users of graphic and image software, serving as an invaluable reference manual for professionals engaged in advertising design, web page design, graphic advertising design, and related fields. It can also be used as a teaching material for computer art design majors in higher education institutions and social training classes.