Media Public Opinion and Corporate Public Relations

Author: Luo Zhenglin
Publisher:
Publish Date: 2005-07-01
Features: The media is the focal point of love and hate for modern enterprises: Sometimes, the media is a paradise for businesses, helping little-known companies create fairy tales of wealth and turning them into market leaders overnight. At other times, the media can be a hell for businesses—even the most glorious giants can be quickly buried in the vast sea of public opinion. The immense influence of media opinion on business operations forces modern enterprises to consider establishing strong cooperative relationships with the media. In the information age where media influence is omnipresent, it is unreasonable to either exaggerate or underestimate the power of the media. Both extremes can hinder the normal development of businesses.