Analyzing Chinese Private Television

Author: Lu Di
Publisher:
Publish Date: 2005-07-01
Features: Private television has developed into an indispensable force in China's television industry. The 16 companies selected, such as PG Media, Qixinran, Light Chuan Media, Happy Media, Poly Huayi, Tanglong International, Huayi Brothers, Haidong Film, Dongfang Film City, Yinhan Communication, Guanhua Century, and Xingdian Group, are currently among the most renowned and distinctive private television program production companies in China. This book adopts an interview format, combining professional perspectives to provide in-depth analyses and interpretations of each company's unique experiences in strategic development, operational mechanisms, business philosophy, organizational structure, and other aspects. Particularly the interviews with the heads of these private enterprises highlight their exceptional market skills and political wisdom in navigating the market and policy environments. Standing at the height of television industry development, this book offers a comprehensive picture of China's private television through the dissection of typical case studies of private television enterprises, making it highly valuable for television practitioners and researchers.