Business Ethics

Author: Zhou Zucheng
Publisher:
Publish Date: 2005-07-01
Features: Emphasizes fundamentals, elaborating on the basic concepts, theories, methods, and typical ethical issues in corporate ethics. Highlights the management perspective, conducting an in-depth analysis of the relationship between morality and management, corporate ethics and business performance, revealing the factors influencing the ethical choices of organizational members and the moral management process. Reflects the latest domestic and international practices and research findings in this field. Includes sections such as "Lessons from the Past" and "Ethics in Practice," enhancing readability while facilitating teaching and learning. In business operations, ethical issues objectively exist. How to recognize, analyze, and address ethical issues in business is not only related to the responsibilities of enterprises and managers but also closely tied to corporate interests. This book is divided into three parts: The first part primarily discusses why ethical issues exist in business operations and how to judge whether actions are morally acceptable. The second part aims to reveal and analyze typical ethical issues in business operations, including ethical issues in marketing, human resource management, accounting, and international business. The third part focuses on how enterprises and their managers can address ethical issues, including morality and management, corporate ethics and business performance, and moral management. This book is a textbook written for MBA and undergraduate students and can also serve as a reference for relevant theoretical and practical workers.