Business Communication: Principles and Practices (8th Edition · English Adapted Version ·CD-ROM)

Author: Adler
Publisher:
Publish Date: 2005-07-01
Features: This book is a concise and practical communication tutorial for business and professional settings. For an individual, simply understanding specific communication techniques is not enough. In this book, the author elaborates on five key areas: the fundamentals of communication, communication techniques, principles and types of interviews, teamwork, and how to make effective presentations, supplemented by numerous case studies. This book will greatly benefit readers. Business Communication: Principles and Practice is a concise and practical communication tutorial. Through studying this book, students and newcomers to the workforce can learn the skills needed for their jobs, while experienced readers who still feel they have room to improve in interpersonal skills can also gain useful techniques and tools. The features of this book are: (1) Reflecting the real world, every page contains useful tips and examples to demonstrate how to communicate effectively. (2) Emphasizing communication technology, providing advice on when and how to use email, instant messaging, video conferencing, presentation software, and other technologies. (3) Fully considering workplace diversity, helping readers communicate with people from different backgrounds. (4) Focusing on ethical communication, discussing how communicators can achieve goals even when their values are irreconcilable. These aspects make the book a widely used textbook.