Winning in Marketing: Strategies for Small Businesses to Seize Business Opportunities (Marketing Expressway: Strategies for Small Businesses to Seize Business Opportunities)

Author: Mo Faget
Publisher:
Publish Date: 2002-09-01
Features: This book is specifically designed for small businesses that are small in scale, have a simple human structure, and have limited experience in marketing and management. It explains in a simple and practical way the many skills needed to successfully manage a business and carry out marketing activities. The book details various aspects of small businesses, including customer analysis, business environment analysis, pricing strategies, communication plans, customer relationship maintenance, internet utilization, personal expression, employee motivation, and more. It tells small business owners how to leverage their strengths, avoid weaknesses, plan and implement their own marketing strategies, and seize opportunities in the highly competitive business world.