The McDonaldization of Society - A Study of the Characteristics of Changing Contemporary Social Life

Author: [USA] George Ritzer
Publisher:
Publish Date: 1999-01-01
Features: The author of this book, George Ritzer (Ph.D. in Philosophy from Cornell University), is a professor of sociology at the University of Maryland and has been named "Outstanding Scholar-Teacher." He is the president of the Theory Sociology and Organizations and Occupations section of the American Sociological Association. This book offers a perceptive analysis and critique of the principles of McDonald's fast-food restaurants, which currently dominate American society and an increasing number of sectors around the world, from a sociological perspective. Using Max Weber's theory of rationalization, the author points out the trends and potential harms of the process of "McDonaldization" in the modern world. Since its publication in 1996, the book has been adopted by over 200 universities in the United States as a reference for courses such as "Sociology," "Modern Society," and "Contemporary American Culture," and has been translated into multiple languages and published worldwide.