Copywriting

Author: Wu Xiaoguang
Publisher:
Publish Date: 2005-08-01
Features: This book combines the history and current state of advertising development, introducing the successful experiences of outstanding advertising copywriters in history and the present, and provides numerous examples of excellent advertising copywriting. It elaborates and explains multiple aspects, including the structure, content, expressive techniques, creative requirements of advertising copy, as well as the characteristics of different media and the writing requirements for advertising copy across various media. Review and discussion questions are provided after each chapter, making the book highly practical and operational. This book can serve as a textbook for advertising-related majors in 2-year or 3-year vocational colleges, as well as a learning resource and reference for professionals in the advertising industry and the press.