Thirty Years a Billion Times--Autobiography of McDonald's Founder Ray Kroc

Author: (USA) Ray Kroc
Publisher:
Publish Date: 2004-06-01
Features: How was the powerful hamburger empire built? How does the invincible McDonald's empire operate? A 52-year-old man who only got in touch with McDonald's later, how did he turn several small roadside stores into today's bustling chain with thousands of restaurants, creating a myth of unparalleled success in the franchise industry? The hardships of yesterday, the glory of today, and the dreams of tomorrow—everything—lies in Ray Kroc's unique and deeply emotional narration.
Since the opening of China's first McDonald's restaurant in 1990, we have consumed countless french fries and hamburgers, yet we have never had the chance to meet the "father" of McDonald's—Ray Kroc. Today, this legendary biography, alongside McDonald's training materials and labor management manuals, is regarded as one of the three sacred treasures of McDonald's. It has finally arrived in China. By gazing at the little-known details behind this food giant and through the grand scroll of McDonald's growth, we sincerely hope the Chinese people can learn from Ray Kroc's inspiring life and find his greatest foundation: to strive to the utmost and achieve success through perseverance.