Exhibition Knowledge and Practice

Author: Lin Ning
Publisher:
Publish Date: 1999-01-01
Features: Exhibition is a relatively common and also relatively complex economic activity. At the same time, it is also a complex marketing method and business task. After the reform and opening-up, China's exhibition industry has achieved great development. In the future, China's exhibition industry will have even greater development, and it will be a balanced development in both quantity and quality. This book consists of two parts. The first part is exhibition theory, mainly studying the basic principles and laws of trade and economic exhibitions; the second part is exhibition practice, mainly studying the management and operation practices of trade and economic exhibitions.