Newly Edited Principles of Marketing

Author: Zhao Liming, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: This book is written based on the new situation faced by enterprises after China's entry into the WTO and the new characteristics that have emerged in the market. The book is divided into five chapters: Marketing Strategy, Marketing Tactics, Market Analysis Methods, Marketing Support Systems, and Marketing Law and Regulations. This book has the following features. 1. Combines tradition with innovation. 2. Combines theory with practical operations. 3. Combines systematicity with highlighting key points. This book is suitable for undergraduate students in economics and management majors, dual-degree students, and can be used as reference material for management postgraduate students and Master of Business Administration (MBA) students.