Television communication and audience

Author: Huang Kui
Publisher:
Publish Date: 2005-06-01
Features: This book closely connects the ordinary yet mysterious audience with every aspect of television operations. Through research on several key areas—such as the communication between television media and audience activities, the cultural taste and humanistic care in television broadcasting, the management of television media and audience needs, the advertising operations of television media and the audience market, the evaluation of audience effects in television media, and the audience research work in television media—it aims to reveal the important role and position of the audience in the entire television communication process. It hopes to help communicators recognize, understand, and keep the audience in mind in their practical work, better implementing the requirements of being close to life, close to the masses, and close to reality. This will enable them to target their efforts effectively to achieve better ratings, satisfaction, and loyalty, ultimately reaching the optimal communication effect.