Here is the translation of the given content into English: "36 Marketing Rules for Multinational Companies"

Author: Hou Dongsheng
Publisher:
Publish Date: 2005-07-01
Features: Spreading the marketing concepts of multinational companies, sharing the marketing experiences of multinational companies. Experience the marketing journey, absorb the essence, and seek the best marketing rules. Marketing is like a double-edged sword. A brave warrior will use it to clear obstacles and forge a path to victory. Those who use it improperly will not only fail but also harm themselves. Unique marketing campaigns are generally difficult for competitors to detect and imitate, often requiring a significant amount of time, as dedicating oneself to the planning and implementation of marketing strategies can create an absolute market advantage. This book is not intended to be a textbook of theoretical marketing knowledge. It focuses on selecting and extracting marketing knowledge from real-life cases, allowing readers to experience the brilliance created by the application of the correct marketing rules.