Research on the Innovation of Personal Insurance Products

Author: Li Kemu
Publisher:
Publish Date: 2005-05-01
Features: Based on the experience and lessons learned from personal insurance product innovation both domestically and internationally, this book takes into account the full development of the three major functions of insurance and addresses the current development challenges in China's personal insurance business. From an operational perspective, it explores the principles, directions, methods, product design models, and improvement of reinsurance support systems, as well as policy adjustment approaches for personal insurance products in China. The innovations of this book lie in: (1) Combining the technical aspects of personal insurance product innovation with the core supporting reinsurance system to create conditions for the market realization of innovative products; (2) Conducting an in-depth and systematic international comparison of typical personal insurance product innovations from an empirical perspective; (3) Researching product and product combination design based on the seven main dimensions of insurance products and establishing corresponding models. The research in this book holds significant theoretical and practical value for establishing the direction of personal insurance product innovation in China.