Basic principles of shopping mall management

Author: Jiang Baojun
Publisher:
Publish Date: 2005-07-01
Features: In the face of changing circumstances and the coexistence of various business formats in the market, this book aims to enhance students' adaptability and practical innovative skills by providing both universal theoretical foundations and specific practical skills and techniques for business. The book focuses on elaborating and summarizing theories and practices in various aspects, including the origin and development trends of department stores, marketing strategies and market positioning, commercial districts and site selection, store design and opening, pricing strategies and techniques (PB strategy), comprehensive marketing services, promotional strategies and artistry, marketing management information systems, and store security management. In terms of writing style, the book caters to the needs of vocational college and higher vocational college students and training programs for various levels of in-service commercial management personnel. It is written in an accessible manner, using case studies as guides, engaging discussions, and then introducing theoretical principles, insights, key application points, and practical operations. The book is rich in visuals and makes learning enjoyable. It is suitable for use in vocational colleges, adult colleges, secondary vocational schools, and the occupational skill training programs of the China Employment and Training Technology Guidance Center. It can also serve as a training textbook for in-service commercial management personnel at all levels and is an ideal self-study resource for employees in commercial stores.