Introduction to Business: 7th Edition

Author: (USA) Nickels
Publisher:
Publish Date: 2005-07-01
Features: A detailed and concise English undergraduate textbook tailored to the requirements of China's business management curriculum and teaching practices, suitable for bilingual teaching that meets both China's domestic context and international dual-track demands. It lays a foundation for the development of applied business education in China with its teaching models and basic business textbooks in English. The collaboration between Tsinghua University Press and McGraw-Hill Education Publishing Company in the United States to introduce and publish this "Comprehensive Edition" of English business management textbooks reflects this philosophy. The series incorporates the latest international teaching achievements, provides comprehensive teaching resources, and leverages the English language medium to significantly enhance and develop China's business management teaching standards. It improves students' ability and interest in lifelong learning through English language and online tools, thereby boosting the international competitiveness of China's business community. This is a highly significant endeavor. For many years in New China, this book has been the preferred introductory textbook for business studies. With their rich teaching experience and extensive feedback from over 400 scholars and numerous students, the authors have continuously refined the book. Whether it provides the most thorough business management fundamentals or exposes students to real-world corporate issues, it is among the best. The content is comprehensive, innovative in perspective, and widely applicable, with strong practical guidance significance. It is suitable as a textbook for relevant majors in higher education institutions and can also serve as a comprehensive reference manual for managers and researchers in related fields.