Low-cost marketing

Author: (USA) Lans Zhaoboom / Zheng Ming / Lian Xiaohong
Publisher:
Publish Date: 2005-07-01
Features: Provides cost-low, practical marketing strategies for small businesses and startups: spend low cost, achieve high profit. Tell customers what the biggest benefits they can offer are, maximize the effectiveness of discount strategies, and achieve twice the result with half the effort for loyal customers compared to new ones. Advertising with the best news reporting results and the lowest cost. This book is part of the streetwise series and is a handbook for small businesses and startups to conduct low-cost marketing. The author's proposed "low-cost marketing" refers not only to bringing profits to the business but also to implementing marketing with very low costs. The book argues that low-cost marketing must first adhere to the principle of customer-centricity, allowing customers to clearly understand the benefits and features of the company's products and services. It then provides detailed introductions to marketing software, marketing auxiliary materials, email marketing, news media marketing, and online marketing methods.