Strategic Management of Construction Companies

Author: Zeng Zhaohe
Publisher:
Publish Date: 2005-07-01
Features: Based on the theories of strategic management from Western scholars and the author's 20 experience in corporate strategic management, this book conducts a comprehensive research and summary of strategic management for transnational construction companies. The book consists of 12 chapters, covering in-depth discussions on various aspects such as strategic management principles and methods, strategic management leadership, organization and operations, external environment analysis, internal resource analysis, strategic goal selection, strategy selection, medium and long-term planning, annual budgeting, resource management, change management, strategic risk management, and performance evaluation. It not only introduces the principles and methods of strategic management but also provides numerous practical examples of strategic management for construction enterprises, combining the realities of Chinese construction companies with international practices. This book holds significant theoretical and practical guidance value for the strategic management of Chinese construction companies.