Modern urban tourism business operations

Author: Nie Xianzhong
Publisher:
Publish Date: 2003-11-01
Features: The development of urban tourism is a systematic project and a comprehensive industry. It not only involves all aspects of urban economy, society, and culture, but also permeates through different processes of these industry development systems. This book conducts an in-depth study on urban tourism in China, establishing the importance of standardized and modern management in urban tourism development. It emphasizes that the development of urban tourism should leverage modern financial capital markets to engage in capital operations. It should also rely on urban brands and distinctive images to enhance urban attractiveness and competitiveness. This book primarily addresses the current wave of globalization and the new economic market environment, elaborating on the development of urban theme parks, sustainable urban tourism development, and responding to the competition of "accession to the WTO," as well as the importance of joining international networking systems and developing urban tourism risk investment.